Posted by: Collabo
Category: Collaboration, Enterprise, Facebook, MySpace, Social Networking, Twitter
Tags: corporate reputations, enterprise social networking, transparency
Corporate Employees & Reputations in a Web 2.0 World
While brown-nose Sandy in accounting is Tweeting about how much she loathes her supervisor and Steve from procurement is boasting to his friends on Facebook about the new position he was offered at P&G, Edward in IT is scanning MySpace to make sure no drunken photos of himself at last weekend’s company picnic made their way to employee profiles. While this specific scenario is fictional (co-workers abandoned MySpace six months ago) similar situations are occurring daily across corporate America. Encouraging employees to experiment with social networking to expose them to new technologies can potentially lead to damage control situations for company reputations.
Some companies see developing policies to manage employee social networking habits as the right approach. IBM discourages employees from being ”frivolous” or “uninteresting,” says Gina Poole, Vice President of Social Software. “If you’re just saying [Tweeting], ‘I had pancakes for breakfast,’ it doesn’t really add value.” At Intel, automated software scours the wild Web for any signs of rogue information, undoubtedly scanning all content relevant to employees.
While horror stories ensue, companies still realize they need to find a happy place within this social era, the value of communication prospects will outweigh the pitfalls of transparency. Enterprise social networks are the latest buzz and companies have high hopes of enriching internal communications with these collaboration tools.
Source: BusinessWeek