Corporate Employees & Reputations in a Web 2.0 World

While brown-nose Sandy in accounting is Tweeting about how much she loathes her supervisor and Steve from procurement is boasting to his friends on Facebook about the new position he was offered at P&G, Edward in IT is scanning MySpace to make sure no drunken photos of himself at last weekend’s company picnic made their way to employee profiles. While this specific scenario is fictional (co-workers abandoned MySpace six months ago) similar situations are occurring daily across corporate America. Encouraging employees to experiment with social networking to expose them to new technologies can potentially lead to damage control situations for company reputations.
 
Some companies see developing policies to manage employee social networking habits as the right approach. IBM discourages employees from being ”frivolous” or “uninteresting,” says Gina Poole, Vice President of Social Software. “If you’re just saying [Tweeting], ‘I had pancakes for breakfast,’ it doesn’t really add value.” At Intel, automated software scours the wild Web for any signs of rogue information, undoubtedly scanning all content relevant to employees.
 
While horror stories ensue, companies still realize they need to find a happy place within this social era, the value of communication prospects will outweigh the pitfalls of transparency. Enterprise social networks are the latest buzz and companies have high hopes of enriching internal communications with these collaboration tools.

Source: BusinessWeek
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Cisco Focuses on Mobility with Collaboration in Motion

Bringing collaboration to the mobile workspace will require unifying communications between wired, Wi-Fi, and cellular networks. Collaboration in Motion is Cisco’s latest project to connect people, processes, networks, devices, and to remove borders from the enterprise. As part of this initiative Cisco is focusing on five important areas…
 
Workspace Experience: Developing solutions to simplify the way devices connect to the wireless network along with a WebEx Meeting Center iPhone app.
 
Wireless Network Platform: 802.11n network solutions along with an open API to share information.
 
Third-Party Applications: New applications for enhancing network security, assurance, and PCI Compliance through the open API.
 
Technology Partners: Launching the Cisco Developer Network, a community enabling technology partners to come together, communicate, and simply the development process.
 
Professional Services: Advanced solutions to reduce costs and increase ROI on the deployment of wireless networks.
 
“Together, the transformational power of collaboration combined with the power of the network as the platform can enable businesses to thrive.”
 
Source: Cisco
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