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As the exchange of information on the Web increasingly approaches the now, innovators at Topsy Labs Inc have launched a real-time search engine built off of Twitter’s API. With $15 million in venture funding, co-founder Gary Iwatani isn’t the only one banking on the success of Topsy’s search technology. ““We’ve architected what we believe is a next-generation platform for search on the Web,” Iwatani told VentureWire.

 

Traditionally search giants such as Google have dismissed content from social media sources to reduce spam within search results, reliant on the model of link popularity along with favoring original relevant content when indexing websites. Topsy frontmen, who also founded anti-spam company Cloudmark Inc, are no amateurs when it comes to filtering out the junk. By watching signals, such as the authors who or are producing spam messages, they can more effectively filter out the trash tweets and bring relevant information to the top of search results.

 

While technically Topsy may be a Twitter app at the moment, the potential for it’s real-time search technology to expand to other social media charts a potentially strong future for this company.

Check out the video for more insight on how Topsy works…

Running a company in today’s ever-changing environment requires a more fluid approach to problems and the ability to test solutions through trail and error methods. A company that exists within a fixed vertical structure prevents profiting from the true value of it’s human capital. “There is never an ideal process or system and there will always be exceptions,” says Experience Design Strategist Paula Thornton. The true essence of Enterprise 2.0 is in focusing on optimizing systems around the way people work, not molding people around systems.

 

One key element of Enterprise 2.0 is simplifying business processes. Rather than creating complex linear paths, the idea is to empower employees with versatile tools that can adjust to changing conditions. Looking towards IT to cultivate these tools, companies tend to rely heavily on code developers when there needs to be an increased emphasis on interface designers. There should be “a 1-to1 ratio of developers and designers. They’re two totally different kinds of mindsets — and while there are unique individuals who can do both, it’s rare,” says Thornton.

 

Enterprise 2.0 banks on social computing principles which foster sharing knowledge and ideas with transparency, persistence, and accessibility.

 

Source: Enterprise 2.0 Isn’t a Checklist