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Apple announced the iPhone 3G S at it’s World Wide Developers Conference Monday in San Francisco, the fastest most powerful iPhone yet. Upgrades in the new iPhone include video recording, 3-megapixel still camera, Voice Control, faster processing speeds, up to 32GB of storage, and more.

New video recording capabilities allow you to shoot and edit video and then upload directly to YouTube all from your iPhone 3G S.

The 3-megapixel camera includes auto-focus functionality that lets you focus in on a certain area by simply tapping the screen.

Voice Control, iPhone’s new voice recognition software, allows you to audibly request names from your contacts list or songs from your iPod.

Applications load up to 2x faster with the new processing power of the iPhone 3G S, along with improved 3D graphics to enhance the iPhone gaming experience.

Prices for the iPhone 3G S will range from $199 to $299 for 16GB and 32GB versions. Also the original iPhone 3G will still be available with 8GB of storage for just $99. Apple’s aggressive pricing strategy is undoubtedly in response to the release of the new $199 8GB Palm Pre, which has been dubbed an ‘iPhone killer’.

Other notable features of the iPhone 3GS include a built-in digital compass, cut, copy & paste capabilities, a landscape keyboard, and multimedia text messaging.

The iPhone 3G S will be available in stores on June 19th, 2009.

1. Focus on people when planning your social business strategy. Social business is not about technology, it’s about people engaging, communicating and collaborating. Technology is a secondary mechanism to support these interactions.
 
2. Design systems and technologies around people and the way they work. Technology is still crucial to business communication, but it needs to be designed around how people naturally function. The ways that we distribute, search, and reference information are rapidly evolving into real-time over the Internet. Real-time means no-time for complex processes; simplicity is the key.
 
3. Engage and interact with your employees and customers. The concept behind creating value for your business through a social model is relatively straight forward: talk with your employees and co-workers, talk with customers, talk with prospects, and sincerely listen to what they have to say. While the concept is simple, relationships build over time, which requires that you dedicate resources to fostering them along the way.
 
If you’re still sitting around waiting for consumers to come to you, most likely a handful of your competitors are engaging them already through popular social media channels. Companies who “get it” are creating communities around their products, brands, industries, and services. These communities are not in isolation on branded domains but rather integrating through API’s, apps, widgets, and feeds across the Web.
 
4. Profit from your connections and communities. In a social setting everyone expects to benefit from building relationships. If you think “it’s all about you” then count on being alienated quickly. In general you should follow the 80/20 rule which encourages focus on others 80% of the time while using the remaining 20% for personal objectives. You will profit from the connections you make, the trust you earn, and the communities you build.