Zoomerang this week delivers increased sharing and collaboration for businesses seeking efficient and effective solutions for managing online surveys. Zoomerang Enterprise offers the ability to build a library of complete survey questionnaires and results, robust search functions and a dashboard for collaborators to easily access and manage survey information. The centralized architecture allows disconnected employees and teams to come together and share survey results and templates to increase productivity.
This service is included at no additional cost with a Zoomerang Premium subscription.
Source: Zoomerang
This weekend I was glancing at the television and took in a Best Buy commercial that I know I’ve seen heard before. Obviously I wasn’t really paying attention prior because this time I noticed the Twitter URL plain as day on the screen. I’m the type of person who does more listening to the TV than watching due to the fact that my face is usually buried between two computer screens.
[Taking a minute to watch commercials one and two again on YouTube]
Now that I’ve had a chance to scrutinize the commercials I see they are acting out the Twitter reference. I “get it” because I actually use Twitter, but I can guarantee very few who have never tweeted will make the connection, even with the URL on the screen. The name Twelpforce will definitely have several people confused. If they made at least one vocal reference to Twitter during the commercial they would most likely see stronger results.
For the first time we see a major brand promoting a Twitter based service on network television commercials. Corporate websites taking a backseat to social media is a trending topic this year. Not too long ago we talked about Volkswagen promoting their Facebook fan page on their commercials.
Here is how Twelpforce works: consumers tweet a question @twelpforce or include the #twelpforce hash tag in their post and a pool of Best Buy employees can answer via any Twitter enabled device. What’s interesting is how Best Buy is generating a strong buzz around their efforts to use Twitter as a customer service platform. What’s flat out amazing is they have what are probably mostly hourly wage employees participating in customer service off the clock. @dustinbby tweets, “Having a blast helping customers with @twelpforce! Answered many questions in the last 2 days. Time flew by at my second job today.” Well at least off Best Buy’s clock.
