Posted by: Collabo
Category: Collaboration, Enterprise, Social Networking
Mixing Business and Social Media
Does social computing really deliver significantly better business performance? Or is it merely a minor incremental improvement? While many cases have shown successful implementations of collaborative social media style applications in the workplace, the benefit of Enterprise 2.0 is still a hotly debated topic. While the core concept is the integration of Web 2.0 and social networking workflow models into business processes, there are still a wide range of interpretations and outcomes that make it difficult to hone in on measurable returns.
Here are ten issues that commonly arise when mixing business with social media…
1. Lack of social media literacy amongst workers.
2. A perception that social tools won’t work well in a particular industry.
3. Social software is still perceived as too risky to use for core business activities.
4. Can’t get enough senior executives engaged with social tools.
5. There is vapor lock between IT and the social computing initiative.
6. Need to prove ROI before there will be support for social software.
7. Security concerns are holding up pilot projects/adoption plans.
8. The needs around community management have come as a surprise.
9. Difficulties sustaining external engagement.
10. Struggling to survive due to unexpected success.
Source: Enterprise Web 2.0
