Bing Dabbles in Real-Time Search via Twitter

If you haven’t been living under a rock recently you are well aware of Microsoft’s latest foray into the search market with Bing. The latest buzz word in Web search is “real-time” lead by the constant flow of 140 character posts from the Twitter platform. Many companies have been attempting to harness this information in the form of real-time search engines. Some recent contenders include Topsy, OneRiot, CrowdEye, and now Bing.

Bing’s real-time search experiment as of right now is only indexing results for popular tweeters. It’s still unclear on how they plan on delivering these results as my own tests have been varied. For example if I search for “Al Gore” on Bing I do not see anything related to Twitter. If I search “Al Gore Twitter” I see some results at the bottom of the page. However if I search “@algore” the Twitter results are right at the top.

I tried a second test with “TechCrunch” and this time I do see tweets at the bottom of the page. “TechCrunch Twitter” delivers the results at the top of the page, as does “@techcrunch“.

Search heavyweight Google as of yet has not launched any products to index Twitter content (outside of user pages), but rumors of a Google microblogging search engine have been surfacing.

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The $15 Million Twitter App: Topsy Launches Real-Time Tweet Search

As the exchange of information on the Web increasingly approaches the now, innovators at Topsy Labs Inc have launched a real-time search engine built off of Twitter’s API. With $15 million in venture funding, co-founder Gary Iwatani isn’t the only one banking on the success of Topsy’s search technology. ““We’ve architected what we believe is a next-generation platform for search on the Web,” Iwatani told VentureWire.
 
Traditionally search giants such as Google have dismissed content from social media sources to reduce spam within search results, reliant on the model of link popularity along with favoring original relevant content when indexing websites. Topsy frontmen, who also founded anti-spam company Cloudmark Inc, are no amateurs when it comes to filtering out the junk. By watching signals, such as the authors who or are producing spam messages, they can more effectively filter out the trash tweets and bring relevant information to the top of search results.
 
While technically Topsy may be a Twitter app at the moment, the potential for it’s real-time search technology to expand to other social media charts a potentially strong future for this company.

Check out the video for more insight on how Topsy works…


Source: Venture Capital Dispatch

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