Facebook Revenue Projected into the Billions

Facebook board member Marc Andreessen in a Reuters interview stated that he anticipates the social networking giant to reach $500 million in 2009 and billions more in five years. “There’s every reason to expect in my view that the thing can be doing billions in revenue five years from now,” Andreessen said.

The core source of Facebook’s revenue is engagement advertising however the company has been actively exploring alternative revenue streams such as virtual currency as a way of monetizing Facebook applications.

Andreessen also made news this week announcing a new $300 million technology venture capital fund with partner Ben Horowitz. The new VC firm appropriately named Andreessen Horowitz will focus on startup companies targeting the Internet, cloud computing, software, networking, and related industries.

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Facebook Virtual Currency on the Horizon?

There are tens of millions of dollars transacted on Facebook via social games and virtual goods, yet Facebook itself has yet to directly take a cut of these earnings. Developers have several ways of processing transactions including PayPal, Zong, and Mobillcash, but Internet sources report Facebook is looking to provide its own payment processing solutions to boost revenues.
 
Last month Facebook began testing a system where users could purchase credits for $1 per 100. The initial concept allowed people to share credits with friends for status updates that they enjoyed, but think of all the other possibilities of a virtual currency such as ‘Facebook Credits’. Users could enter their payment information into a secure Facebook form one time and have the power to purchase across the entire Facebook platform including apps and third-party sites using Facebook Connect. With Facebook recently passing the 200 million user mark, this is a more than viable revenue model.
 
Source: VentureBeat
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