Volkswagen Using Facebook URL on Television Commercials
I can’t say that I have much time for television these days but the new Volkswagen CC commercial did catch my eye tonight. What caught my eye even more than the CC’s sleek design was VW’s use of their Facebook URL at the end of the commercial, in place of their main website (vw.com). I’m not sure how many other companies have gone as far as to replace their dot-com with their Facebook URL in major ads such as network television commercials, but it is intriguing to see this trend developing. Interested consumers can easily “Become a Fan” of VW by visiting facebook.com/vw, in turn broadcasting this fanfare to all their friends, which VW is obviously hoping for.
